Are you tired of giving away hundreds of business cards and never getting a call? Why not use your book as your business card?
A New Way to Market Yourself
Sharing knowledge only you know in the form of a book that can be left behind is an amazing way to keep yourself top of mind with your prospects. A book is big and bulky and it makes a bold statement. It’s physical and real not digital or electronic. And it can be sitting on top of everyone else’s business cards! Your book is the most powerful leave behind possible.
Unlike business cards, books never get thrown away. Your book gives you instant credibility. It says “I am the expert, the guru, the professional in this field”. Now you’re probably thinking, well that sounds good, but what can I write about? I’m not an author. I don’t even know where to begin. Relax, just write about something you know specific to your business. It doesn’t have to be long and it doesn’t have to be “brilliant”. Just go for information that would be of benefit to a prospective customer.
Do you already offer a free report on your website? Instead of making that a PDF downloadable file, why not turn it into a book? All it takes is a little formatting and some cover art and you’re good to go. So are you thinking now, great I have a topic but where am I going to get the thousands of dollars it takes to publish? Again, relax. In today’s world of “Do It Yourself”, there are lots of options for getting self-published. And the ones I like best are the ones that cost very little. With a small amount of effort you can get yourself published on Amazon.com through a subsidiary called CreateSpace. Don’t have the time or the inclination to learn how to do this? Don’t have the writing skills to put the information together. No worries. Getting small business owners like you published is my specialty and I can get it done for you in no time at all!