Are you at that stage in your writing career where you actually have a book to promote and you’ve decided to start attending book fairs? Or maybe you’re interested in starting a bit slower and are taking a table at your church bazaar. No matter what venue you choose, having an engaging table that calls customers to your booth is critical for your success!
Engaging Table Displays
What constitutes an engaging display? What can you do to attract potential book buyers to your booth?
To be effective, my client Kim Marie Branch-Pettid recommends engaging all 5 senses – sight, sound, smell, taste and touch. The more interactive you can make your display, the more people will be drawn to it. But getting people to your table is just the beginning. Once they are there, you need to make that closer look worth their time using your own energy and vivaciousness!
In Kim Marie’s new book, A Networker’s Guide to Engaging Table Displays, she gives you all the tips and tricks you’ll need to successfully market your books and products at a trade show, book fair or your local bazaar. Although her book is geared toward business owners, the information she shares about advanced preparation, dealing with the venue, setting up your table and inter-acting with your guests is valuable for all of us trying to sell our books. Click on the link below to check it out.