Archive | Marketing

Business Benefits to Publishing a Book

We all know that being a published author gives you instant credibility and status in your industry. It sets you apart from the hundreds of other entrepreneurs who do what you do – it makes you unique. But did you know there are also more subtle benefits to your business from becoming an author? More Profitable Clients […]

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Are You Writing the Right Press Release?

As a self-publisher you know all the burden for marketing your book falls squarely on your shoulders. One of the best ways to market is of course to send out a press release. If you’ve done that in the past but with little success, perhaps you’re making one of these common mistakes that I learned […]

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Going to a Book Fair?

Are you at that stage in your writing career where you actually have a book to promote and you’ve decided to start attending book fairs? Or maybe you’re interested in starting a bit slower and are taking a table at your church bazaar. No matter what venue you choose, having an engaging table that calls […]

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Is KDP Select for You?

KDP Select is a new option via Amazon that features a large annual fund dedicated to independent authors and publishers. For the month of July the fund is at $600,000. If an author chooses to make their book exclusive to the Kindle Store for at least 90 days, their book is eligible to be included in […]

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Target Your Book Cover

We all know that a well designed cover sells more books. But do you know what the nuances are that go into a great design? The first step, just as in any business, to be truly successful at marketing your book via a great cover is to know your target audience. Defining Your Book Cover’s Target Audience […]

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Finding Your Perfect Book Topic

In an earlier post I talked about your book being your “ultimate” business card. Many of the people I network with love this idea but they have a really tough time coming up with a topic to write about. Several of them are in businesses that offer multiple products or services. Take for example my financial […]

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Turn Your Passion into Your Book!

I truly believe that everyone has at least one book in them. What book is in you? Author Your Passion Time and time again when I broach this idea of everyone having a book in them, people will say,”Oh no, I wouldn’t have a clue what to write about!” You may be one of those people. But […]

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Your Book – The Ultimate Business Card!

Are you tired of giving away hundreds of business cards and never getting a call? Why not use your book as your business card? A New Way to Market Yourself Sharing knowledge only you know in the form of a book that can be left behind is an amazing way to keep yourself top of mind with your […]

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