Business Benefits to Publishing a Book
We all know that being a published author gives you instant credibility and status in your industry. It sets you apart from the hundreds of
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Networking – whether you love it or hate it, it’s a necessary part of growing your business. All truly successful entrepreneurs and small business owners network, and they do so with intention. They understand a key secret about networking – no one goes to a networking event to be sold. Successful networkers go to build relationships, not to get sales.
Delivering a sixty-second elevator speech no matter how well-developed and handing out a business card just won’t cut it. People need to get to know you before they are going to use your services, or better yet, become a referral partner. Unfortunately, most networking events don’t allow enough time for you to build an in-depth relationship. They are simply a starting point in the conversation.
That’s where a little book can be your greatest asset. It allows you to carry on the conversation long after the event has finished. Your little book gives the recipient a deeper look into who you are, not just what you do. It provides a “high-touch” experience that individuals cherish in this information-overloaded digital world.
A book, no matter the size, sets you apart as an expert in your industry. When filled with information the recipient can readily implement, it shows you care about helping others regardless of whether they decide to do business with you or not. It is the perfect tool to give to a referral partner. There’s no need for them to try and understand what you offer in minute detail. They can simply hand your book to someone they think may be a good fit for your service, making the referral process much more effective and elegant.
The Best Referral and Lead Generation Tool You'll Ever Use
“Working with Caren to produce my own mini book was an absolute pleasure. Caren is highly creative and did most of the heavy lifting for me to produce this book. Clients and prospects love the book as it provides a lot of value that’s also quick and easy to consume, without appearing sales-y.
For any business owner looking to differentiate themselves with a unique marketing approach, I can’t recommend this mini-book highly enough!”
A little book is usually around 5,000 words – short and to the point. As with larger books, it can be completely “done for you,” or you can write it yourself. We’d be happy to show you how. If you’d like to read more about the process, download your free copy of Big Ideas, Little Books.
Remember, becoming a published author, even with a little book, gives you instant credibility making you an expert in your field. It can be your most powerful tool for generating leads, expanding your referral partners, and building your revenue stream. A book is the ultimate business card.
Stand out from the crowd. Big Ideas, Little Books!
The Best Referral and Lead Generation Tool You’ll Ever Use
We all know that being a published author gives you instant credibility and status in your industry. It sets you apart from the hundreds of
In an earlier post I talked about designing a cover for your target audience. If you are authoring your book to be your “ultimate business
Ben Franklin stated, “If you want to be remembered well after you pass away, either write things worth reading or do things worth writing.” He
